An incentive which a celebrity have to pursue a contract with a shorter term is that: A. They think they will be more popular in the near future.
In Business management, a contract can be defined as a formally written agreement between two or more parties such as a group of people, team, employees and employers, etc., which primarily gives rise to a mutual legal obligation that is enforceable by law across specific jurisdiction in the world.
Under contract law, an obligee such as a celebrity simply refers to an individual to whom a legal obligation is owed by another party as by a contract.
Generally speaking, an incentive which any celebrity have in order to pursue a contract with a shorter term (short-lived) is that they generally think they would be more popular in a particular niche the near future.
Read more on a contract here: brainly.com/question/28180355
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