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Which of the following illustrates the use of information systems to achieve product differentiation? A) A hot tub dealer's use of information systems to determine which models and options its customers are most likely to buy B) A shoe manufacturer's use of information systems in selling custom, made- to-order shoes directly to customers C) A PC manufacturer's use of information systems to facilitate direct access from suppliers to production schedules D) A grocery store chain's use of information systems to produce products and services at a lower price than competitors E) A hotel chain's use of information systems to analyze detailed data on guests to determine each guest's profitability

Answer :

The correct answer is Information systems used by a shoe company to sell directly to clients custom-made shoes.

a department shop producing exclusive merchandise for favored clients. A professional bureaucracy is a knowledge-based organization where the skills and knowledge of professionals are essential to the production of products and services. An information system is a coordinated group of parts used to gather, store, and process data as well as to deliver knowledge, information, and digital goods. A value web is a group of separate businesses that work together to coordinate their value chains using information technology in order to generate goods or services for a market. Compared to the conventional value chain, it is less linear and more customer-driven.

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