Answer :
Out of the choices provided above, establishment of decision criteria is one of the steps not included in the process of Organizational Buying. Therefore, the option B holds true.
Organizational Buying can be referred to or considered as the process wherein the organization defines the need of a product related to it being bought by the public. This process also identifies the alternatives and selecting the appropriate solutions to the problems by thorough evaluation of the same. However, is does not involve the selection of criterion related to decision-making.
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Complete Question
Which of the following is not a step in the organizational buying process? A) Define the need B) Establish decision criteria C) Identify the alternatives D) Select the appropriate solution E) Evaluate the problem