Answer :
In the context of the characteristics of digital marketing, interactivity is defined as the ability of the control a customer has over the content they view, as well as its rate and exposure.
Digital marketing, a subset of marketing, is the practise of promoting goods and services through the use of the Internet and other online-based digital platforms, including mobile phones, desktop computers, and other digital media and platforms. As a result of its development in the 1990s and 2000s, brands and companies now employ technology differently for marketing. The term "digital marketing" encompasses non-Internet channels that offer digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. Digital marketing is distinct from online advertising since it includes non-Internet channels.
Using the internet and other digital communication channels, digital marketing, also known as online marketing, is the promotion of businesses to reach out to potential customers. Text and multimedia messages are also considered a form of marketing, in addition to email, social media, and web-based advertising.
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