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the company follows a focused brand strategy in which the majority of resources are devoted to those brands that have the greatest long-term growth potential. what positives and negatives do you see with this approach?

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AZIKENNAMDIGO

The company follows a focused brand strategy in which the majority of resources are devoted to those brands that have the greatest long-term growth potential.

The positives of this approach are:

  • The company would be playing according to its areas of strength
  • It will be taking a position for the long term.

The negatives of this approach is:

  • It creates a tunnel vision that makes the company to foregoe alternatives that can also be viable in the long run given that external factors change the tides.

What is a focused brand strategy?

A focus strategy connects a company's goods and marketing to its target market. Developing a good focus strategy will assist a firm in understanding its customer's goals and requirements in order to develop items that they will buy and find beneficial.

A competitive strategy that directs marketing and sales activities to a single market segment is known as a focus strategy. This approach tries to capitalize on untapped or underdeveloped portions of a target market.

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