which of the following is an example of consumer misbehavior?a.filing a consumer complaintb.returning purchasesc.shopliftingd.failing to complete a customer survey forme.giving a product a poor rating

Answer :

The options that depicts an example of consumer misbehavior includes:

  • c.shoplifting

What is meant by consumer misbehavior?

Basically, a customer misbehaviour refers to the actions and attitudes of your customers outside of the accepted norm that damages or disrupts your business in some way. A consumer misbehavior is widespread as many consumers misbehave and all are inevitably affected materially and/or psychologically. Given the  pervasiveness and importance, the theory of customer misbehavior argues that negative consumer behavior is unintentionally stimulated by the same marketing factors, which promote an ideology of consumption.

A typical example are smashing a window as is threatening or assaulting employees. A theft is an obvious one even though there are more subtle. Other examples includes simply ignoring the rules of your service/workplace/product.

Read more about customer misbehavior

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