The wholesale price of the bookcase is $194. We can say that this price is the 100%.
The furniture store marks up this price by 20%, then the new price is 100%+20%=120%.
Therefore, the price of the bookcase in the furniture store is given by:
[tex]\begin{gathered} NewPrice=194\cdot\frac{120\text{ \%}}{100\text{ \%}} \\ NewPrice=194\cdot1.2 \\ NewPrice=232.8 \end{gathered}[/tex]Answer: the price of the bookcase in the furniture store is $232.8