Answer :
Global logistics firms such as dhl supply chain and global forwarding or c. h. robinson worldwide compete using an overall cost leadership strategy in primary activities such as effective layout of receiving dock operations.
What is overall cost and cost leadership ?
Overall Cost means, per Case of any Product at any time, the sum of (i) the Standard Cost of Materials utilized plus (ii) Direct Labor Cost plus (iii) Overhead Cost, in each case per Case of such Product in effect at such time.
Cost leadership is a term used when a company projects itself as the cheapest manufacturer or provider of a particular product or commodity in a competition.
It is difficult to deploy the strategy because the management must constantly work on reducing cost at every level to remain competitive.
Cost leadership is a part of marketing strategy.
Although, it is highly effective in gaining market share as well as drawing the customers' attention, it is difficult to deploy.
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