People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are known as a ______.

Answer :

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are known as  reference groups.

What is a reference group?

This is the term that is used to refer to the concept that has to do with the comparison that is made to a group or to an individual. This is done in such a way that a person would be compared to another person or to another group. It is  a way of measurement and carrying out evaluations in research.

Hence we can say that people to whom an individual looks as a basis for self-appraisal or as a source of personal standards are known as  reference groups.

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