The process by which consumers filter information to limit it to what they want to see is called selective perception.
It refers to the process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints. It is a broad term to identify the behavior all people exhibit to tend to "see things" based on their particular frame of reference.
The selective perception also describes how we categorize and interpret sensory information in a way that favors one category or interpretation over another; it is is a form of bias because we interpret information in a way that is congruent with our existing values and beliefs.
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