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Which one of the following is NOT an ethical norm as conceived by the American Marketing Association?


A.) embrace ethical values like honesty, responsibility, and fairness.

B.) Forster trust in the marketing system with fair dealing.

C.) consciously avoid harmful actions or omissions.

D.) attempt to learn what consumers both want and need.

Answer :

The American Marketing Association does not conceive the ethical norm to consciously avoid harmful actions or omissions. Thus, option (C) is correct.

What is American Marketing Association?

American Marketing association is the group of the people in the organization working as per ethical code of the conduct by building the relationship and increasing the confidence in the marketing.

It ensures the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship.

The American Marketing Association does not view the purposeful avoidance of unethical acts or omissions as a moral requirement.

Therefore, it can be concluded that option (C) is correct.

Learn more about American marketing association here:

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