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In respiratory field, identify a product category (e.g. medications, toothbrushes, etc.), and identify at least three different brands and their respective positioning strategies. How is each position communicated to the target audience?

Answer :

ADEFIOYELAOYEGO

The category of brands of toothpastes identified include:

  • Colgate  - Product-class strategy.
  • Pespsodent - Product characteristics strategy.
  • Close up - Price-quality strategy.

What is Toothpaste?

This substance is usually in the form of gel and is used to clean the oral cavity of individuals.

The product class strategy involves positioning a product with respect to others in the same category while the price-quality strategy depicts low price when compared to others.

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