Manu works for an auto parts company in New York. He provides information and advice that are not available online to his clients, who are mainly small businesses like Briarcliff Auto. Manu provides credit to Briarcliff Auto, coordinates supplies of parts from several sources to Briarcliff Auto, delivers parts to Briarcliff Auto, and processes returns. Manu is a _______. a. distributor b. reseller c. marketer d. businessmen

A distributor is an organization that purchases non-competitive products or product lines and sells them directly to consumers or clients. The majority of distributors also offer a number of other services, including technical support, warranty, and service.

To access markets that manufacturers could not otherwise target, distributors are crucial. Because a local business already has clients, relationships, and contacts, and is more familiar with the customs and business culture of the area, businesses frequently hire distributors. A potential customer's first point of contact with the manufacturer is the distributor.

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