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A company currently has sales of $700,000 and a contribution margin ratio of 45%. As a result of increasing advertising expense by $8,000, the company expects to increase sales to $735,000. If this is done and these results occur, net operating income will

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If this is done and these results occur, net operating income will increase by $7750.

Net operating income

Using this formula

Net operating income=(Expected Increase in sales-Current sales× Ratio-Advertising expenses)

Let plug in the formula

Net operating income = $735,000 - ($700,000 x 45%) - $8,000

Net operating income= $7,750 increase

Therefore  net operating income will increase by $7750.

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