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The social factors that affect the consumer decision journey are: Group of answer choices lifestyle, personality, age, and family. reference groups, opinion leaders, and family. cultural values, subculture, and social class. perception, motivation, beliefs, and attitud

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MARVINEETESH3GO

In the consumer decision journey, social factors such as reference groups, opinion leaders, and family can affect the decision.

What is a customer's decision-making process?

The consumer decision journey is an alternating process that designates to gain customer faithfulness and modify advocacy. A customer's journey from first knowing a product to becoming loyal is depicted.

Social factors References, opinion leaders, and family are some of the social factors that can influence a consumer's decision.

Therefore, option B is correct.

Learn more about the consumer journey :

https://brainly.com/question/14099380

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