Answer :
The soft drink industry then had to create market value for this new product category. Read below about the concept of market value.
What is a Market Value?
Market value is the amount for which something can be sold on a given market. Market value is also used as interchangeably with open market value, fair value or fair market , although these terms have distinct definitions in different standards, and differ in some circumstances.
Therefore, the correct answer is market value.
learn more about market value: https://brainly.com/question/8084221
#SPJ1