Answer :
When a company chooses to market a product in certain parts of the country but not in others because consumer preferences of one region differ from another region, it is known as geographic segmentation.
What are consumer preferences?
The products or commodities, which are demanded by consumers in a specific quantity at a given price due to the utility it brings to an individual consumer, is known as a consumer preference.
Hence, option A holds true regarding consumer preference.
Learn more about consumer preferences here:
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