When advertising reaches people who are not part of the target market and are not potential customers. This is called waste coverage.
Waste coverage can be defined as the way in which an advert reach people who the advert was not target at.
This type of advert is classified as waste coverage because the advert is not meant for the people or population that saw the target simply because advert coverage exceeded the buyer which the advert was target at.
Therefore when advertising reaches people who are not part of the target market and are not potential customers. This is called waste coverage.
Learn more about waste coverage here:https://brainly.com/question/14678634
