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A product _____ is a group of products that are closely related to each other, in terms of either how they work or the customers they serve.

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A group of products related to each other, in terms of operation or target audience, corresponds to a product line.

What is a product line?

Also known as product mix, are the products sold by a company under different brands, with different benefits to reach a larger group of consumers.

Therefore, commercializing a product line can be a strategic advantage that generates value for consumers, competitiveness and market positioning.

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