This video illustrates that Kohl’s is addressing retail segmentation and targeting by b) personalizing its retail offering to meet the different needs of different types of customers.
Retail segmentation and targeting is the process by which a company:
Retail segmentation and targeting is achieved through the segmentation, targeting, and positioning (STP) process.
a) advertising on different cable channels to reach different types of customers.
b) personalizing its retail offering to meet the different needs of different types of customers.
c) doing all of the above.
d) releasing different clothing lines for Millennials, Gen Xers, and Boomers.
e) concentrating only on Boomers as they represent the largest and most lucrative generational segment.
Thus, the video illustrates that Kohl’s is addressing retail segmentation and targeting by b) personalizing its retail offering to meet the different needs of different types of customers.
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