A company is engaging in forward vertical integration when it transfers ownership of activities closer to the end customer, such as providing after-sales support.
It is a strategy related to increasing control over your products and services by performing greater supply chain management through acquisition or business merger.
Therefore, through forward integration, a company can acquire other companies that were once its suppliers to gain competitive advantage and increase its market power.
Find out more about forward vertical integration here:
https://brainly.com/question/19815172
