The statement above about how Behavioral marketing and customer segmentation can help rectify mistakes is True.
It is possible to rectify mistakes in targeting customers by engaging in behavioral marketing as this targets the way customers want to be treated by your company.
Adding this to customer segmentation allows you to rebuild trust with the customers as well because it means that the interests of customers will be specifically targeted.
In conclusion, this is true.
Find out more on customer segmentation at https://brainly.com/question/8903427.
