A flower shop acquired 80 new customers last year. Costs in the marketing and sales areas were the following:

Marketing Costs = $1,200
Sales Costs = $9,000
Salaries = $87,000
What was the Customer Acquisition Cost?


Answer :

Answer:

$1,215 per customer

Explanation:

Add all costs:

Marketing Costs = $1,200

Sales Costs = $9,000

Salaries = $87,000

Total = $97,200

$97,200 divided by 80 new customers = $1,215 per customer