Answer :
What Ellie's Deli is doing is an example of A. demographic segmentation.
What is segmentation in marketing?
Market segmentation is a marketing strategy employed by companies that identify and select certain groups of consumers so that the products or services are offered to them specifically.
The types of market segmentation include:
- Demographic
- Psychographic
- Behavioral
- Geographic segmentation.
Thus, Ellie's Deli is an example of A. demographic segmentation.
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