Answer :
Developing a resilient brand is less about pushing a product and more about building trust with the consumers.
What is a resilient brand?
Resilience in branding relates to the concept of creating brands that can last longer in the market.
The qualities of a resilient brand are, they able to:
- change with the requirements of the consumers
- recover from setbacks
- achieve extension over new products types
- take on new business models
- win the customers every time.
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