Answer :
Based on the type of customers that both companies served, this is a horizontal merger.
What is a horizontal merger?
- This refers to a situation where companies in the same industry but with different market targets combine.
- This is often done to increase market share and efficiency.
North American Van Lines and Allied Van Lines targeted different customers so when they merged, this was a horizontal merger.
Find out more on horizontal mergers at https://brainly.com/question/1807854.