Which do you imagine gives someone more persuasive leverage: basic demographic data (the means to target a group based on skin color, age, and income) or psychological data (the means to target an individual based on their values, fears, and group associations)? Why do you say so?

Answer :

Personally, that which gives someone more persuasive leverage is: psychological data (the means to target an individual based on their values, fears, and group associations).

What is Psychological Leverage?

Psychological leverage refers to the tendency to capitalize on a person's emotions to get them to be persuaded on a topic. It is common knowledge that fear and emotion sell fast.

So, if a speaker can work on the psychology of those to whom he speaks, he will most likely persuade them on anything.

Learn more about psychological leverage here:

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