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1. Discuss how MINI has endured for 60 years as a brand despite being owned by various companies. 2. Does MINI have high brand equity

Answer :

TUNDEXIGO

1) Despite that MNI have been owned by various companies in the last 60 years, it has maintained itself as a separate identity in the market.

  • The separate identity held helps to attributed itself to only a small size car market and also differentiated itself in terms of look and style.

  • MNI positioned itself as manufacturer of youngster car with a feel of luxury at affordable price and emotional value to the car.

2) Because MINI have maintained its as a separate brand, it has around 5 billion brand equity value.

Read more about brand equity:

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