One of the difficulties associated with value-based pricing is that the producer may end up running at loss because the price does cover the cost incurred during production.
The value-based pricing entails fixing of prices based on customer's perceived value of the product.
The companies who practiced the value-based pricing do so to make sure the product price and expectation of the customers match.
However, one of the difficulties associated with value-based pricing is that the producer may end up running at loss because the price does cover the cost incurred during production.
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