Central Ideas refer to the key idea, universal idea, recurring idea that is presented through out a text.
For example, a text that is titled, "The Benefit of Globalization" will include reasons for that idea.
You can identify the central idea by paying attention to what the writer is saying especially at the introduction the beginning of the key paragraphs and at the conclusion of the text and paragraphs
It is important to know what the central idea of a text is so that you can understand what the writer is trying to communicate.
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