Retailers are important in the distribution of goods to the final consumers as
this ensures less shipping cost accrued as a result of them buying the
commodities in bulk and then selling at designated points which are usually
close to the final consumers.
Retailers also ensure that there is a healthy market competition. The
retailers assist in ensuring that the prices of goods and services varies and
the consumers therefore has various options he/she can choose from which
is a very good thing.
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