Answer :
Advertising plans include defining the target market, setting an advertising budget, and evaluating advertising results.
An advertising plan can be defined as a strategy used by companies to:
- attract and
- retain consumers.
For this, it is necessary for the organization to define its target market, the necessary budget and the communication channels where its advertising will be shown.
It is also essential to monitor and evaluate advertising results to understand how advertising has impacted audiences and achieved expected results.
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