Answer :
Aanu's goal of increasing market share in all locations over the next three years is a strategic goal.
A strategic goal are the specific objectives a firm aims and plans to achieve over a specified period of time. The strategic goal set by the firm can either be financial or nonfinancial.
Examples of strategic goals include:
- Increasing the market share of the company.
- Increase customer satisfaction.
- Increase the number of customers of the company.
Other types of goals are:
- Operational goals are the steps that a firm takes to achieve in the long term success.
- Tactical goals are goals that are set for the immediate short time period.
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