Question 1 options:
True
False
Question 2 (1 point)
If you don't want to share ownership of your business, what type of funding should you get? (Select the best answer.)
Question options:
Question 2 options:
Debt Funding
Profit Funding
Obligation Funding
Equity Funding
Question 3 (1 point)
Which type of funding requires that the business owner share ownership with investors? (Select the best answer.)
Question 3 options:
Reserve Funding
Debt Funding
Angel Funding
Equity Funding
Question 4 (1 point)
Classify the following pair of products, services, or companies as direct competitors, indirect competitors, or noncompetitors.
Two different brands of basketball shoes
Question 4 options:
Direct Competitors
Indirect Competitors
Non Competitors
Question 5 (1 point)
Which of the following is one of the main things to consider when evaluating a business opportunity? (Select the best answer.)
Question 5 options:
Customer demand for the product
Style and entertainment trends
The number of employees you plan to have
The mission statements of competitors
Question 6 (1 point)
Limiting a company's scope is a good way to give the company a clear direction and goals.
Question 6 options:
True
False
Question 7 (1 point)
Which of the following are considered types of currency?
Question 7 options:
paper money
coins
banknotes
government bonds
treasury notes
all of the above
Question 8 (1 point)
Credit is used to help people get the things they need immediately, with a promise to pay back the money later.
Question 8 options:
True
False
Question 9 (1 point)
Which of the following are types of bank accounts? Select all that apply
Question 9 options:
Savings
Yearly
Checking
Budget
Question 10 (1 point)
is an individual's total earnings throughout a given period before any deductions are made.
Question 10 options:
Net Pay
Income
Paycheck
Gross Pay
Question 11 (1 point)
is an employee's earnings after all deductions are taken out.
Question 11 options:
Gross Pay
Income
Net Pay
Tax
Question 12 (1 point)
To open a bank account you will/may need...... Choose only 5 answers.
Question 12 options:
A deposit
Collateral
Pokemon Cards
Drivers License
A government issued ID
Income
Insurance
A state issued ID
Question 13 (1 point)
You own a sandwich shop in a neighborhood that has many other competing sandwich shops. This means your demand is probably ___________.
Question 13 options:
Inelastic
Time-based
Elastic
Need-based
Question 14 (1 point)
What is an increase in competition likely to do to the demand? (Select the best answer.)
Question 14 options:
Make the demand more elastic
Make the demand less elastic
Decrease the demand
Increase the demand
Question 15 (1 point)
The following example is of people who are producers of either goods or services. Classify the example as providing either a good or a service.
Monica is a veterinarian who treats cats and dogs.
Question 15 options:
Goods
Services
Question 16 (1 point)
Which of the following is an advantage of using magazine ads instead of newspaper ads? (Select the best answer.)
Question 16 options:
Less expensive ad space
Higher print quality
Larger number of readers
Magazine writers help write the ad
Question 17 (1 point)
If you think viewers are skipping over the commercials during TV shows, what strategy could you use to make it more difficult for them to ignore your product? (Select the best answer.)
Question 17 options:
Increase the volume of your commercial.
Create an infomercial.
Run your commercial more than once in a row.
Use product placement.
Question 18 (1 point)
Mark the example as ethical behavior, unethical behavior, or conflicts of interest:
Piper lies about the amount of toxic chemicals released into the air during production.
Question 18 options:
Conflict of Interest
Ethical Behavior
Unethical Behavior
Question 19 (1 point)
What do fear-based marketing messages and advertisements focus on? (Select the best answer.)
Question 19 options:
The company's competitors and their prices
Negative changes in the market that have reduced demand for the product
The bad things that will happen to people who don't buy the product
Threats to the company's business
Question 20 (1 point)
Jacob is a marketer at Gamer Way Video Games. He is currently working to develop four different color versions of their latest video game console. Which of the four Marketing Mix strategies is Jacob working on?
Question 20 options:
Product
Place
Price
Promotion
Question 21 (1 point)
Which of the following can help you evaluate the performance of your ads and other marketing strategies?
Question 21 options:
Sending out a press release multiple times
Collecting secondary data about your target market
Asking customers how they found out about your company or product
Asking competitors what they think of your advertising strategy
