The propaganda technique that is employed in the statement is "Name-Calling Propaganda."
- "Name-Calling Propaganda involves the propaganda technique of putting the competitor down by giving the brand a name. For example, in the statement, the competitor's brand was described as "the cure-all competitor."
- To illustrate the name-calling propaganda, the co-competitor states that this competitor's brand is not qualified as it lacks the required ingredients.
- Propaganda is mainly a public relations tactic used by marketers to promote their brands over the competition. The technique may promote some positive or negative ideas about a particular brand in the minds of consumers.
- Other propaganda techniques include testimonials, stereotyping, bandwagon, fear appeals, among others.
Thus, the propaganda technique as stated above is "Name-Calling."
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