the process of collecting and interpreting information about customers, competitors, and other related marketing issues is known as ________.

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the process of collecting and interpreting information about customers, competitors, and other related marketing issues is known as ________.

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JAYILYCH4REALGO JAYILYCH4REALGO · Answer 1

The process of collecting and interpreting information about customers, competitors, and other related marketing issues is known as:

Marketing research.

Marketing research has to do with the process of using available date to analyze and interpret which should help predict consumer behavior.

This is primarily done in order to properly assess and predict how much the changing market will have an effect on customer's purchase.

As a result of this, companies spend a lot of money on market analysts and researchers to enable them strategize on the best way to make profit on the market and sell their products

Therefore, the correct answer is marketing research