Korey is planning to open a comic book store. Although there are two other comic book stores within 20 miles, he believes he will be able to outperform them with a greater selection of merchandise, gaming competitions, and artist and author signings.

In Korey's business plan, this information should be included in the _____ component.
a.
market analysis
b.
organizational plan
c.
executive summary
d.
implementation plan