Answered

_______ describes approaches that recognize differences between target markets by using individual marketing mixes.

a. market segmentation
b. segmentation criteria
c. segmented marketing strategy

Answer :

Answer:

Option C, Segmented marketing strategy

Explanation:

Segmented marketing strategy is a process of breaking down the targeted audience into smaller groups so that it can be easily managed. The criteria’s used for breaking down the market include – geography, behaviour, demography and Psychographic.

Hence, option C is correct

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