Slogans should captivate the interest of the viewers and impact the consumer's decision to buy.
- Companies employ slogans to influence how consumers perceive their product in comparison to others. Slogans can also include details about the product, organization, or cause being promoted.
- Slogans are used for branding because they have more effect and provide meaning to the word. When opposed to a one-word term, a slogan is both attractive and complex.
- People seem to be able to relate to and recall a phrase with significance, thus the product noun's effect is amplified by its shadowing, i.e. slogan.
This is how slogan work as society instruments.
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