Which of the following factors is unique to B2B buying and is not typically found in B2C buying?
Multiple Choice
- Decisions are usually made by individuals
- Most purchases are made at “list price” with cash or credit cards.
- There are a limited number of large buyers, often geographically concentrated in a specific area.
- Demand is based on consumer needs and preferences.
- Buyers engage in limited term or one-time-only relationships with many different sellers.